Jaguar exec calls EV brand reboot "hugely frustrating"

Jaguar was one of the first established luxury brands to launch an electric vehicle, but it's finding a shift to an all-electric lineup difficult, the brand's boss said in a recent interview with Top Gear. "It's been hugely frustrating—saying we're going all EV then 'nothing,'" managing director Rawdon Glover said in reference to Jaguar's...

Sep 17, 2024 - 00:00
Jaguar exec calls EV brand reboot "hugely frustrating"
2020 Jaguar I-PaceJaguar was one of the first established luxury brands to launch an electric vehicle, but it's finding a shift to an all-electric lineup difficult, the brand's boss said in a recent interview with Top Gear. "It's been hugely frustrating—saying we're going all EV then 'nothing,'" managing director Rawdon Glover said in reference to Jaguar's...

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