Here’s why the tiny Fiat 500e is a big litmus test for the US EV market
The 2024 Fiat 500e returns to the U.S. in March to relaunch the brand, and this time Fiat is all about EVs—and keeping the 500 lineup as a two-door icon. As Fiat has already said in various ways over the past couple years, the U.S.-bound 500e will stand on its own. It won’t be a loss-leader for the brand, or $49-a-month EV lease deal...
The 2024 Fiat 500e returns to the U.S. in March to relaunch the brand, and this time Fiat is all about EVs—and keeping the 500 lineup as a two-door icon. As Fiat has already said in various ways over the past couple years, the U.S.-bound 500e will stand on its own. It won’t be a loss-leader for the brand, or $49-a-month EV lease deal... What's Your Reaction?
Moderated by Tomas Kauer
https://tomaskauer.com/
